Thoughts around “Social by Design”

Another bunch of quotes. I have nothing to add but I want it noted somewhere in my blog so there, quotes from Thoughts around ‘Social by Design’.

Not only is there opportunity with physical things, there’s an imperative. Just as manufacturing techniques are becoming shorter-run and more accessible to individuals and small companies, the knowledge of how to use these techniques is becoming more available. People are learning how to use 3D software using free tools such as Google Sketchup, and stepping more easily to professional software, previously reserved for expert product designers. The communities gathering around actuators, electronics and microcontrollers are infected with the internet sensibility, fully aware of the social worlds their technology will inhabit. And as Instructables shows, they’re sharers through-and-through. Not only this, but the net has put logistics, vending and distribution channels at our fingertips.

The fact that it flies despite the fact that it doesn’t look great doesn’t mean that it thrived because it didn’t look great. There are other factors involved in a site’s success other than what it looks like and MySpace did a pretty extraordinary job in a bunch of these.

Some people seem to find it impossible to believe that social media can create value even as all around them people seem to do so. Look to the grandfather of ecommerce – look to Amazon and tell me that there’s no money. Look to MySpace and eBay and Flickr. And don’t just look to advertising. Look to premium accounts. Look to affiliate sales. Look to brand building. Look to the creation of content with financial value. Look at the creation of marketplaces. There are endless possibilities, and it’s time people—particularly in the UK—just recognised that and moved onto the more interesting discussions…


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