Fido And Apple

Useless tidbit I noticed. If you’ve seen the recent Fido ads you might have seen one where there’s a guy sitting on a sofa with a laptop in front of him on the coffee table. The laptop is a Powerbook and his easily recognizable by the luminous apple on the lid. Or it was, I’m not sure wether Fido decided against free advertising for Apple or if Apple told them to take it off but last time I saw the ad the logo was Photoshopped out. I think I saw the first one in french and the other in english by I doubt it’s related.

I tried to find the ad on the Fido site, without succes, but I noticed that their “Apple fetish” goes further, they have an iFido service! There have been a lot of iWhatever products but I thought it was funny(ish) that I found one while looking for the other.

Ok, I’m seconds away from deleting this post…


nika March 14, 2004

o, i’m asking my friend about that one. she did all the fido spots. i’ll fill you in as soon as i know.

Patrick March 14, 2004

Hehe, connections :) Thx.

Martine March 15, 2004

Joyeux anniversaire and Happy Birthday, Patrick! May you get plenty of time this year for all of your projects… ;-)

Now, where’s that Amazon wish list?

Renaud March 15, 2004

Yup, i saw the spots in French before and after the clean-up… Same spot, no more logo.

Tidbit: THe ex director or sales for Microcell (Fido) used to work for Apple in Montreal… but no more anyway. No link to this ad though. I was surprised they left the logo in the first place, but proud of it. Now its gone… snif.

Patrick March 15, 2004

Thx Martine :)

And even though you’re joking: ;-p

Badpop March 15, 2004

Saw the revised version last night, too bad.

My guesses for the change:
1. “No free advertising for you”, says Fido.
2. A lower management Windows lover at Fido tattled to the Boss.

Yeah, I know another paranoid M$ conspiracy. But, after you factor in the personality of the king of M$, you get an understanding for the pawns and serfs who defend their king’s reign.

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