According to various trend watchers Apple is one of the hottest companies in youth culture.
Picture-taking cell phones topped the list, followed by the iPod and Sony’s PlayStation. But when it came to “extremely well-designed products,” Apple’s iMac and iPod were voted No. 1… This fall, the iPod is the No. 2 “must have” item for the back-to-school season, right after new shoes, according to Look-Look’s August youth culture newsletter. A new computer or laptop comes third on the list, specifically an iMac or PowerMac G5.
Of course the same reports also mention Nike, Coca Cola, Levi’s and Target as cool companies so I’m not sure how “trustworthy” those reports are.