HP Personal Again

They’ve been around for a little while but I never looked for them on Youtube before now, HP’s Personal Again ad campaign is really well done. Looks like something Apple would make.

The associated site is so so, the “signage” is pretty cool but way too similar to the cover for Extremely Loud and Incredibly Close. I’m aware that both are aping Saul Bass but HP’s bugs me more, being so similar to the very recent books cover.

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