I hope all of you putting up super detailed profiles and “statusing” every second of your life on FaceBook aren’t surprised to hear about the new ad system they are launching that uses your profile and network to target ads at you? Really?
According to a Wall Street Journal report, the new system will “let marketers target users with ads based on the massive amounts of information people reveal on the site about themselves” with future development that is aiming to (in true Orwellian style…or should that Minority Report style) “predict what products and services users might be interested in even before they have specifically mentioned an area.”—Facebook Will Use Profiles To Target Ads, Predict Future
There are only two (mildly) surprising things about this; 1. They are announcing that they are doing it (to draw advertisers I’m sure). 2. They seemingly aren’t doing it already.