Both times I attended SXSW, amongst the top 3-4 presentations for me were those where Jim Coudal was speaking. It’s been posted for months but somehow this is the first time I actually find it, give a listen to his panel (with Brendan Dawes) titled Making Your Short Attention-Span Pay Big Dividends, good stuff. While you’re at it, have a look at Analog In, Digital Out by Dawes, recommended.