Spray More Get More

Are Lynx and Ax the same thing with different names in different markets? Anyway, they’ve got great commercials and this ‘Spray More Get More’ one is the best yet.

One Comment

aj June 30, 2006

Yes indeed, they’re the same. Internationally it’s known as Axe – originated in France. It’s a Unilever brand. It’s known as Lynx mostly in the UK.


I suppose in French the term axe might refer more to an “axis” – as in those “show them the way” ads…

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