Portals Won’t Win The Social Networking Wars









The network—the Web—belongs to us, the indigenous people of the Web: the Edglings. We belong to us. Our words and creations, the indigenous content (or “user generated content” as they like to call it, casting us as users instead of creators) that the information companies are hoping to strip-mine, is for us, by us. We, and our creations, will never belong to them—the large corporates—ever again. There is no going back.—Steve Rubel Is Wrong About ‘How The Portals Will Win the Social Networking Wars’