A very interesting article detailing some of deals (and their evolution) Marvel has been making to bring their superheros to the movie screen and how much money they are making from licensing. Especially impressive to see how much of their money comes from comics vs the movies.
Begun 65 years ago, Marvel produces 60 comic book titles a month and maintains a loyal fan base and dominance in the market. But comic publishing contributes just 15 percent of the company’s operating profits. Licensing revenue from films and related merchandise contributes 83 percent.