Does AdSense Make Sense?

Anil with some interesting numbers and questions concerning Google’s AdSense program. I didn’t realize per click paiements went so high (15$!!) and like many others I also wonder at how they make their decisions when it comes to letting someone use the program or not.

His example comparing himself with Steve Berlin Johnson I think is an especially good one and also makes me wonder when they do their evaluation how far in the archive and content (some people have a lot more content then their simple blog) they delve and wether it affects the choice or not. For example, they mention that if your site “provides a product or service, we may consider it for participation”, depending on when you visit Steve’s site sometimes he speaks of varying subjects but often he previews or asks for input on his books. Depending on when he makes the demand and how far the Google person goes in the archives it can look like he’s offering a book (which means he provides a product) or not. Would he get accepted in both cases?

Looking forward to some more detailed rules and transparency on Google’s part.

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