Character Advertising

Obviously, advertisers think it works but to me it’s weird to see a tv character in an ad during his show. Ford advertises with Kiefer Sutherland voice overs during 24, Sam Waterston advertises for TD (I think) during Law & Order, Dennis Haysbert advertises for… something during The Unit. Am I right? Isn’t that kind of bizarre? Kind of fucks up the “in character” thing for viewers I think.

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