Thoughtful, intentional marketing

100% percent in agreement with Kai here and I’m always wondering the exact same thing for Sentiers and in the past for any other project I’ve started.

I always wonder how I can reach new readers without pushy sales techniques and trite advertising lingo. Very few companies manage to advertise in a respectful, creative way and connect with me like a real human, not some marketing persona. Thoughtful, intentional marketing is hard – and probably doesn’t scale well. In many ways it follows the exact opposite approach of the typical growth hacker mindset.

For me that means: limiting the amount of promotional emails, not participating in the mass hysteria of Black Friday and similar events, and not throwing more ad dollars at Big Tech.

Source: Dense Discovery – Issue 65