I say it’s time to cast-aside all of the desire to find “best-practices” relating to social media. Forget about the white-papers and seminars relating to this “revolution”. If you want to establish real relationships with customers, you need to get back to basics and engage in actual conversations. (You know—those ones in which people really talk to one another?)
—Words is broken
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Yep. It’s not that complicated. (But if you don’t believe any of us we’re plenty happy to charge you lots to figure it out!)