How Apple’s Store Strategy Beat the Odds


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On Friday evening, five years after opening its first store, Apple will unlock the doors to a subterranean store that sprawls beneath the plaza in front of the General Motors Building, just across from Central Park. In keeping with Mr. Jobs’s penchant for eye-catching designs, all that will be visible from the street is the entrance, surrounded by a roughly three-story-high glass cube jutting from the ground, reminiscent of I.M. Pei’s glass pyramid at the entrance to the Louvre museum in Paris.—How Apple’s Store Strategy Beat the Odds