Here at 8020, we want to change the way magazines get made. We believe that our magazines don’t have three communities, they have one. And within that community, there will be different layers. Some people will mostly consume, and that’s okay. But they should always know that the day they want to contribute, or even advertise, they can… Then there will be people who want to contribute. But, of course, those people also consume. That’s why they want to contribute! So all they need is the right interface to contribute.—A Tale of Three Communities