Douglas Coupland is good at labels. He is an accomplished lifestyle taxonomist, an acute observer of social trends. His books and conversation glisten with consumer brands and pop-cultural name-checks. In the disaffected suburbs of Couplandland, such shared references are the glue that holds the post-political, post-religious, post-post (he was an early evangelist for email) world together. But he is not good at being labelled.
In recent years I’ve been reading a lot of novels set in contemporary settings, there are a few must reads in there, he’s one of them, along with Chuck Palahniuk.