Google cares about the data. Having a phone in every person’s hand running Google applications on a mobile Google OS (hello Android) powered by Google search is going to give Google deity-like powers. It’s not just going to know what you’re looking for, it’s going to know where you are, who you are connected to, what you do, where you’re going, what you like, what you’re taking pictures of (hello Google Goggles) and oh, so much more. What is that data worth? Even if the penetration of the Nexus One hits under five percent of the entire mobile marketplace, that’s still going to be a healthy enough data sample to have some pretty astounding insights into human nature and behaviour.
—The Google Phone Is Really About This…