As security concerns keep rising and popups and malware keep being more intrusive there’s more and more awareness (and switchers) about Firefox and other alternative browsers. This initiative is a very good idea, a well designed little info page to help people make the switch. It’s a huge ripoff of the Apple promotion but that’s not a bad thing. Hopefully Steve and co. won’t take offense and have the site taken down.
If you haven’t switched have a serious look at what they have to say and if you have, bookmark it and forward at will to the poor souls stuck with IE.