New Ephemera


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I love this! A design student created a brochure for a fake, fun, country and it worked!

The brochure—an aesthetic cross between McSweeney’s and Edward Tufte—evokes a fantasy culture where poetry and bicycle riding are exalted pastimes, and geographic features have names like Sea of Enumeration and Untold Islands. “I wanted it to seem rich and detailed, like a fairy tale too good to be true,” says Spielman, who has worked as a graphic designer for Time Inc. and in art production for Food and Wine and Martha Stewart Living. Her tongue-in-cheek dream city features free ATM machines, a ban on plastic foliage, and an official motto of “people who don’t read can’t be trusted.”

Look the brochure over, nice design and a lot of little humorous touches. Great idea.