I never knew

I’m not sure how I got that one, it was at the nuit blanche but I don’t remember what I was aiming at…

Une couple de choses dans cette entrée, premièrement une bonne pub tv mais aussi la réutilisation d’une pub à l’autre. La bonne pub, celle de Pepsi “Ici, c’est Pepsi”. Fortement inspirée des excellentes I Am Canadian de Molson.

• Ici on joue de plus en plus au soccer mais on aime encore beaucoup le hockey. (Plaquage d’un joueur de soccer sur un autre, comme au hockey)

































































• Ici on est fiers de notre haute cuisine (Gars avec une poutine dans les mains)

































































• Ici y fait pas froit, y fait frette (Gars en face du chalet du Mont Royal avec une bouteille de Pepsi qu’il déchire comme un embalage de popsicle et commence à sucer)

































































• Ici… quelque chose à propos de nos superbes rues.

• etc.

  Excellent pub donc et copiée sur une autre. Pas grand chose là sauf que je voulais quand même la mentionner mais pas en faire une entré, jusqu’à ce que je vois une nouvelle pub de Coke—une de leur pubs animées—qui est complètement copiée sur celle de la bière Bavaria=, deux gars jouent avec une bouteille de Coke, comme la bière dans celle de Bavaria. Ca fait déjà plusieurs pub copiées que je remarque, en avez-vous d’autres exemples et qu’est-ce qui se passe dans ces cas là? Même boite qui produit les deux commerciaux ou des décideurs qui demande la même chose vue la veille à la tv?

  Dernier point, Coke et Pepsi ont des campagnes de pub complètement adaptées au Canada et même (surtout?) au Québec, pourtant quand on cherche sur le web on remarque qu’ils n’ont pas (ou très peu) de présence internet équivalente. Pourquoi?

The Cutting Room

Tried out a new place on Mont-Royal last week, Le 940 which replaces the Green Stop that had been closed for a little while. First thought: crappy name. Come on, couldn’t you come up with something just a bit more original than the address?

They certainly have a great space though, super high ceilings, corner spot with tall windows they’ll be opening as soon as it’s warmer out. I’m not good at numbers for floor size but it’s probably one of the biggest places around there and they added a mezanine. It’s also close to a bunch of popular restaurants, the rent must be insane on that place.

Design wise it’s in the vein of the “simple-zen-dark wood-écru leather-plants in big vases-zone-caban” trend I’ve mentioned before (fr) but there’s more color, some of the corner high backed sofa/chairs for one, in dark red and orange. The old wood floor is great, the columns and the side of the mezanine are done up in varnished presswood that look pretty good. Quite a few great light fixtures that probably cost a bundle. In other words, the zen thing but with some warm colors.

Food was good, although of course in one visit by two people it’s not like you can try that many things. The menu is pretty cheap—especially considering how many people were working, very good service—and is the common “Plateau fusion” of funky sandwiches and burgers, pastas and pizzas. They also serve breakfasts and will probably draw some people tired of waiting to get in the neighbouring Avenue. The wine list was very short but it’s not the type of place where you expect a whole lot more. They’ve also got a nice little bar in one of the corners, looking out on Mont-Royal it’s sure to help make them popular.

And that’s pretty much what it will be, a popular place, for a while at least. Nothing new, nothing unique, nothing spectacular but everything done right with all the “in” details and a great spot. With all the windows, it will be enough to make it a hit for the “people watching in the sun” crowd we turn into come spring.

(Btw, the former Porté disparu space accross the street has been rented recently, looking forward to what the new tenants make of it)

I’m currently subscribed to 136 RSS feeds and at least 20 of them already posted about this but it’s so great I have to follow suit, just in case some of you have missed it. If you have a Mac running OS X, go try out Quicksilver, it’s fantastic. I’ve been praising Launchbar for ages and this one is even better, with more functionalities and a customizable interface, the “iPod like” music browsing alone is worth the install. Every OS should have this kind of navigation built in.

While I’m doing the software bandwagon thing, let me say that X-Scope also kicks a lot of backend, I can’t believe it took me this long to try it out! If you’re doing webdesign you don’t need it but it sure will be a great addition.

Tokyo Express

L’enfance d’un chef

Ok, now they’re just getting on my nerves, Apple is pushing back the world launch of the iPod Mini to July. Come on! I thought you were different Apple, now you’re just being a stereotype and considering only the US. We’ve been waiting for the Music Store for what? A year and a half? You sell products at higher prices in other countries (I hear the UK gets it especially hard) and launch later, much later. Where’s the global economy? How about spreading the love instead of shipping elsewhere only if there’s a few left?